» PROVO CRAFT
Provo Craft, a scrapbooking company, was launching a new product, called the Gypsy and needed a way to create some buzz prior to launch day. We helped them create a fake story about a beta test group that wouldn't return the device, leading to Provo Craft hiring a bounty hunter to collect the lost scrapbooking devices.
It all kicked off with this fake ad for the bounty hunter, Donnie K.
Oh, and the phone number on the end card is Donnie's real number. Call and bug him.
BOUNTY HUNTER COMMERCIAL
The campaign consisted of a microsite with 10 video episodes, a Facebook fan page, YouTube channel, Flickr account, and a Twitter account.
WEBSITE
YOUTUBE
FLICKR
